In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. How to analyse it (i.e., the data analysis methods).How to collect it (i.e., the data collection method). Who to collect it from (i.e., the sampling strategy).What type of data to collect (e.g., qualitative or quantitative data). Specifically, how the researcher went about deciding: More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions. Research methodology simply refers to the practical “how” of a research study.
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